Academic Structure
 

As per Bharthidasan University Syllabus PRIM‘s
M.B.A. programme (approved by AICTE) comprises
of 16 core subjects, 8 electives, one project.
PRIM offers career oriented specialisation in 4
groups – Marketing, Finance, HR and Systems.
 
  CURRICULUM CORE SUBJECTS
SEMESTER 1:
Managerial Communication
Mathematics & Statistics for Managers
IT for Managers
Managerial Economics
Organisational Behaviour
Management Accounting
 

SEMESTER 3:
Operations Research
Enterprisewide Information System
International Business Environment
 

SEMESTER 3:
ELECTIVES - 3 pre-selected groups offered from
Security Analysis & Portfolio Management
Consumer Behaviour
Marketing Research
B2B Marketing
Organisation Development
Product Policy Management
Wage and Salary Administration
Strategic Cost Management
Project Appraisal
Sales and Distribution Management
Labour Legislation
Digital Economy and E-Business
Internet Technologies and Systems
Management Support Systems.
 
SEMESTER 2:
MIS
Marketing Management
Production & Materials Management
Financial Management
Personnel Management & IR
Research Methodology
 

SEMESTER 4:
Strategic Management
 

SEMESTER 4:
ELECTIVES - 3 pre-selected groups
offered from
Financial Services
Global Financial Management
Entrepreneurial Development
International Marketing
Advertising & Sales Promotion
Rural Marketing
Marketing of Services
Public Relations Management
Business Law
Total Quality Management
Planning & Managing Retail Business
Managing Interpersonnel Effectivenes
Group Dynamics
OOPS and C++
RDBMS Laboratory
Software Design and Project Management